Posts Tagged data mining

Can search be made better?

One of my main interests revolve around Business intelligence whose purpose is to support better business decision making. This requires the expertise of Data mining, which is the process of sorting through large amounts of data and picking out relevant information. Expert systems rely technologically on artificial intelligence for retrieving relevant information whenever the need arises.

For Example lets talk about Search, how each visitor’s search is recorded to provide relevant Ads to support the search company’s revenue. From irritating visual ads to adwords save the bandwidth of majority of users who access the internet from dial-up connections.

Have you noticed with Search engines, how information is not really Filtered? and you have to put in your efforts to try different combinations, avoid articles like “at” & “the”, etc.

When i did a search for ‘interaction design’ i got a whole lotta pages, which seemed to go on and on. Out of curiosity, when i clicked on the 22nd and 23rd pages, i came across redundant listings…. Spider-bots crawling for information is one aspect but how do the search engines sort such massive amounts of information?

Why can’t Search Engines categorise information? For example: when i search for ‘interaction design’, the results could be categorised under categories as Books (probably listings from sites like amazon), Blogs, Schools which have Interaction design in their course curriculum, Wikipedia or similar sites that explain the meaning, and of course groups and assocations like ixda.org and more….

Imagine a Search Engine so effective that would save time and increase the effciency and productivity of work? An intelligent one…. are any martians listening?

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